Chitika Archived Research Reports

The Value of Google Result Positioning

How much is the top spot on Google actually worth? According to data from the Chitika network, it’s worth a ton – double the traffic of the #2 spot, to be precise.
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Impact of Google Result Position on Online Ad CTR

Visitors who got to a site via clicking on the first position in a Google SERP exhibit dramatically low ad click-through-rates (CTR) on the subsequent website.
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Geofencing for your business

Now businesses of any size can use the power of Geofencing to target a custom location-based audience.
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Pre-Live A/B Testing

Pre-live A/B testing lets you reduce risk - and optimize experiences before going live.
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One Bing-er Worth a Googler and a Half

Although Microsoft’s Bing “decision engine” has hit many bumps in the road in growing its market share, there’s one thing it’s done extremely well: it’s pulled in some of the most valuable segments of the online traffic.
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Smartphone Usage Dynamics Shift

Samsung and Apple are two of the most powerful players in the mobile industry as the leading manufacturers for Android and iOS devices, respectively.
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Apple iOS Users Consume Growing Amount of Web Traffic

To quantify this study Chitika Insights conducted a user agent analysis on billions of ad impressions, spanning a 6 month time frame.
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Top Referring Sites: Social Media No Threat To Search

The overwhelming dominance of search engines is facing little, if any, threat from social networks.
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15 Cool Photoshop Text Effect Tutorials

Creating a plastic effect in Photoshop is satisfying, because the text will appear to have reflections and a 3-dimensional feel. In fact, you will just be using layer effects such as contour, inner glow, and stroke. The result is a versatile and fun effect that has a realistic texture.
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Why Content Creators Should Test Their Designs

Understanding what the user knows, thinks, and feels about the design of your content goes a long way in helping content creators consistently produce great content. This is where testing your designs and asking users for their opinions on the design comes in.
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